We've spent the last 37 years defining and redefining the way mortgages should be done in the U.S. "In America, Rocket Mortgage is synonymous with industry-leading, proprietary technology that creates an unmatched client experience. The Edison Financial team has grown along with the company, starting with just four team members in early 2020 to more than 140 at present. The company demonstrated the strength of its business model as it expanded from offering home loans in Ontario, at launch, to now providing mortgages in every province – primarily from its headquarters in downtown Windsor. Windsor-based Edison Financial began serving clients in March 2020 and has already reached $1 billion (CAD) in annualized submitted volume – making it the first mortgage brokerage in Canada to reach that milestone so quickly. I'm excited for what's to come as we continue to positively impact the way Canadians view getting a home loan." "Today's announcement is the first step in bringing Canadians a vastly-improved mortgage process through technology, innovation and client service. "Our mission when we launched over two years ago was to use technology to improve the mortgage experience in Canada, making life easier for homebuyers and homeowners," said Hash Aboulhosn, President of Rocket Mortgage in Canada. The move is more than a rebrand, the change reflects the company's mission to revolutionize the Canadian mortgage industry with an emphasis on harnessing technology to simplify the home loan process, just as sister company under the Rocket Companies (NYSE:RKT), Rocket Mortgage, LLC, has done successfully in the U.S. WINDSOR, ON, J/PRNewswire/ - Edison Financial, a rapidly expanding digital mortgage broker, today announced it will officially change its name to Rocket Mortgage Canada on August 8, 2022, doing business under the brand Rocket Mortgage throughout the country. Rocket Mortgage in Canada will deliver a tech-driven client experience to revolutionize the mortgage process for Canadians, just as its sister company has done in the U.S.
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